Master in Business with China and Asia - Pacific

BLOCK 1: CHINA'S INTEGRAL VISION.

1. HISTORY AND CULTURE OF CHINA: TRADITIONS AND MODERNITY

   This subject introduces the student to two areas as complex and large as are the culture and history of China. The old-age history of the Middle Kingdom is well defined in two parts: the old regime that ends in 1912 and the contemporary era, which is in turn divided into the Republic, Maoism and modernity. All the historical stages are studied in a pleasant way and paying attention to the most important keys.

   With regard to the culture, a concept that transcends history,the subject highlights the role of Confucius’ philosophy , for these are a set of doctrines that persist in the present and influence social and public life. It also addresses the society’s world view and the most meaningful cultural and artistic expressions.

   Some of the topics covered in this subject are the following:

   HISTORICAL ORIGINS AND EMPIRES IN CHINA: PREHISTORY. DYNASTIES. IMPERIAL DECLINE AND THE OPIUM WARS. DAYLY LIFE IN ANCIENT TIMES.

   CONTEMPORARY HISTORY: THE FALL OF THE EMPIRE AND THE REPUBLIC. CIVIL WAR AND WAR AGAINST JAPAN. THE MAO ZEDONG ERA. THE TRANSITION TO CAPITALISM. THE XXI CENTURY:

   WORLD VIEW AND VALUES: INTRODUCTION TO THE CHINESE PHILOSOPHY. CONFUCIANISM. THE MAJOR RELIGIONS AND OTHER BELIEFS. TRADITIONAL CHINESE MEDICINE. MARTIAL ARTS.

   FOLKLORE, TRADITIONAL ART AND MODERN CULTURE: THE FINE ARTS IN CHINA. CULTURAL EXPRESSIONS IN THE PEOPLE'S REPUBLIC. THE GASTRONOMY. THE CULTURE OF MODERNITY.

2. GEOGRAPHICAL , POLITICAL AND SOCIAL REALITIES IN CHINA

   Geography is another very important aspect to understand China and its more relevant realities. China is a very complex country, with great contrasts between north and south, east and west, city and countryside, and rich and poor. The country also has all the possible landscapes and climates, given its extension and latitudes.

   Not only its physical geography is studied, but also the human one: demography, social structure and its most relevant indicators. In addition to that, the institutional aspect is covered: the political landscape of the country and its public organization model.

   Some of the topics covered in this subject are the following:

   GEOGRAPHY AND DEMOGRAPHY OF CHINA: GENERAL ASPECTS AND TERRITORIAL CONTRASTS. URBAN ORGANIZATION. THE ENVIRONMENT AND THE RURAL AREA. EVOLUTION, MAGNITUDES AND DEMOGRAPHIC PROSPECTS.

   THE STATE MODEL AND THE TERRITORIAL AND POLITICAL ORGANIZATION: THE COMMUNIST PARTY OF CHINA AND ITS STRUCTURE. THE PARTY-STATE-ARMY SYMBIOSIS. THE CENTRAL GOVERNMENT AND THE TERRITORIAL STRUCTURE.

   ETHNIC-LINGUISTIC COMPOSITION OF CHINA: THE HAN ETHNIC GROUP AND ETHNIC MINORITIES. FOREIGN RESIDENTS IN CHINA. MANDARIN CHINESE, CANTONESE CHINESE AND OTHER LANGUAGES AND DIALECTS.

   SOCIAL STATISTICS: EDUCATION, HEALTH AND WELFARE: THE WELFARE STATE IN CHINA. THE EDUCATION SYSTEM AT ALL LEVELS. THE HEALTH CARE SYSTEM AND THE SOCIAL SERVICES.

3. ECONOMY AND BUSINESS OPPORTUNITIES IN CHINA

   The economic field is analyzed by paying attention to the causes, realities and consequences of the accelerated progress that has made China become the second world power. This subject takes a look into how China has turned into the ‘factory of the world’ and also into a large internal market and powerful international investor. The country’s progress has reported great achievements but the challenges and problems are no less important, especially with regard to the environment and the distribution of wealth.

   The subject also takes a look into the more relevant opportunities of China as a market. The various productive sectors and the economic areas of greatest interest are studied. Moreover, the future prospects of the economy, and its current vision are studied.

   Some of the topics covered in this subject are the following:

   MACROECONOMIC OUTLOOK: HISTORICAL BACKGROUND. THE GROSS DOMESTIC PRODUCT. MAIN INDICATORS. FISCAL AND MONETARY POLICY OF THE SATE. THE JOB MARKET. THE ECONOMIC CONTROL INSTITUTIONS.

   THE INTERNAL DEVELOPMENT AND ITS SOCIO-ECONOMIC CHALLENGES: AGRICULTURE. DOMESTIC INVESTMENT AND PRODUCTIVE SECTORS. FOREIGN INVESTMENT AND EXPORT. THE FINANCIAL SECTOR. TOURISM. DISTRIBUTION OF WEALTH. DOMESTIC CONSUMPTION. CHINESE INVESTMENT ABROAD.

   REAL BUSINESS OPPORTUNITIES IN THE COUNTRY: THE PRIMARY SECTOR. HIGH ADDED VALUE PRODUCTS. GOODS FOR THE NEW UPPER-MIDDLE CLASS. HIGHER EDUCATION AND BUSINESS TRAINING. TOURISM. HEALTH SERVICES. INFORMATION SOCIETY.

   THE FUTURE OF THE CHINESE ECONOMY: MACROECONOMIC FORECASTS. ACHIEVEMENTS OF PROGRESS AND CHALLENGES OF DEVELOPMENT. ECONOMIC CHANGES AND NEW SECTORS. EVOLUTION OF THE SYSTEM. CHINA AND ITS POSSIBLE FUTURE POSITION AS FIRST WORLD ECONOMIC POWER

4. GEOPOLITICS AND INTERNATIONAL RELATIONS: CHINA IN THE WORLD

   The geopolitical aspect is also very important and will be given a special attention. China is a leading international player, a great power with global aspirations. Its investor and commercial impact has made its influence increase in many countries in Latin America and around the world. But its power is not only economic, its political-diplomatic role as well as military is every day more relevant in the field of international relations.

   The interests of China are already global: its companies and banks are positioning themselves more and better every day around the world. The subject also explores how China maintains fluid bilateral relations with the vast majority of sovereign nations at the same time that has an active multilateral role in global forums. Its role in the United Nations Organization is increasingly being taken into consideration.

   Some of the topics covered in this subject are the following:

   CHINA'S EXTERNAL PROJECTION: FROM THE ISOLATED MIDDLE KINGDOM TO THE SUPERPOWER. MAJOR MILESTONES OF CHINA'S DIPLOMACY. FROM THE WASHINGTON CONSENSUS TO THE BEIJING CONSENSUS.

   CHINA AND LATIN AMERICA: THE POLITICAL AND IDEOLOGICAL FACTOR. CHINA AND LATIN AMERICA. CHINA AND SPAIN. TRADE, INVESTMENT AND FINANCE BETWEEN CHINA AND THE LATIN NATIONS.

   CHINA'S RELATIONS WITH EAST ASIA: CHINA AND JAPAN: TRADE FLOW AND POLITICAL TENSIONS. THE ‘HONEYMOON’ WITH SOUTH KOREA. CHINA AND THE ISSUE OF NORTH KOREA.

   CHINA'S RELATIONS WITH DEVELOPED COUNTRIES: RIVALRY AND ASSOCIATION BETWEEN CHINA AND THE UNITED STATES. LINKS WITH EUROPE AND OTHER WESTERN COUNTRIES.

   CHINA'S INFLUENCE IN EMERGING AND DEVELOPING COUNTRIES: RELATIONS WITH THE BRICS. CHINA IN AFRICA. CHINA IN SOUTHEAST ASIA AND THE PACIFIC. CHINA IN CENTRAL ASIA AND THE MIDDLE EAST.

BLOCK 2: BUSINESS' FRAMEWORK IN CHINA.

1. INTERCULTURAL MANAGEMENT AND HUMAN RESOURCES IN CHINA

   This subject analyzes the areas which are part of the human resources management such as the recruitment, the promotion and the remuneration processes. The subject covers the training and coaching in the company to observe how they are put into practice in the Chinese job market. As in the rest of business areas, there will be aspects similar to those that are common in the West and others that are quite different.

   Another key factor for the success of doing business with Chinese citizens is to carefully study the intercultural aspect, that is to say, understand and successfully manage professional and human relations that govern the corporate and social life in China. It is fundamental for westerners to know and respect a corporate culture as complex and distant as the Chinese one.

   Some of the topics covered in this subject are the following:

   THE JOB MARKET AND LABOR RELATIONS IN CHINA: THE GENERAL FRAMEWORK OF WORK IN CHINA. SOCIAL AGENTS. WORKING CONDITIONS. THE EXPATRIATE WORKER. AUDIT AND OCCUPATIONAL RISK PREVENTIONHUMAN RESOURCES MANAGEMENT IN CHINA STRATEGIC PLANS. RECRUITMENT AND PROMOTION. TRAINING, CAREER, PAYMENT AND Incentives. PERFORMANCE EVALUATION AND MANAGEMENT BY COMPETENCIES TIME MANAGEMENT AND STRESS. COACHING.

   INTERCULTURAL MANAGEMENT TO WORK WITH CHINESE PEOPLE: PERCEPTIONS, STEREOTYPES AND PREJUDICES. BUSINESS CULTURE AND WORLD VIEW. INTERCULTURALITY AMONG WESTERN AND CHINESE PEOPLE. EFFECTIVE COMMUNICATION NEGOTIATION.

   UNDERSTANDING THE CHINESE PROTOCOL: CEREMONIAL AND SOCIAL USES. OFFICIAL PROTOCOL IN THE PUBLIC SECTOR. CORPORATE OR BUSINESS PROTOCOL. SOCIAL PROTOCOL, CIVILITY, AND PERSONAL RELATIONSHIPS.

2. MARKET RESEARCH AND BUSINESS STRATEGIES IN CHINA

   Selling in China or to Chinese citizens is no easy task. The aim of this subject is to learn the secrets of the marketing and business management in the Middle Kingdom, which is more than an important issue to undertake an internationalization strategy in the country. China is the market with the most potential in the history of mankind, so many foreigners want to successfully position themselves in the country. Logic and experience dictate that the only ones that succeed are those which adapt to the context of the market.

   It is also important to emphasize that the complexity and diversity of the country means that we cannot think of China as an even market. Indeed, we can observe the strategies and techniques that govern the market in general and observe with attention to the cases of success, in addition to learning how to proceed to the analysis of markets and consumers.

   Some of the topics covered in this subject are the following:

   MARKET RESEARCH AND ANALYSIS OF THE CHINESE CONSUMER: STRATEGIES FOR CHINESE MARKET ENTRY. NEW TRENDS IN CONSUMPTION. RESEARCHES. ADAPTATION OF THE PRODUCT TO THE CHINESE MARKET. 1,370 MILLION OF POTENTIAL CONSUMERS?

   BRAND STRATEGIES, PRICING AND DISTRIBUTION: ADAPTATION OF THE BRAND TO THE CHINESE MARKET. MARKETING STRATEGIES OF FOREIGN BRANDS. MARKETING 2.0 AND SOCIAL MEDIA. PRICE POLICY. DISTRIBUTION NETWORK.

   ORGANIZATION AND PROMOTION OF TRADE FAIRS: ORGANIZATION AND PREVIOUS STUDIES. MAJOR TRADE FAIRS. PROMOTION. FRANCHISES: A WORLD APART. TIPS FOR ATTENDING A TRADE FAIR IN CHINA.PUBLIC RELATIONS, MEDIA AND ADVERTISING IN CHINA: PUBLIC RELATIONS. THE CHALLENGES OF THE NEW MILLENNIUM. MEDIA IN CHINA ADVERTISING AND ITS DIFFERENT MEDIA.

3. ACCESS METHODS FOR INVESTING AND SETTLING IN CHINA

   It is essential to know precisely the rules, instruments and guidelines governing in China for the establishment of foreign investment. From the Latin American countries, as well as from other latitudes, there is a great interest in settling in the largest market in the world. But it is not only the intention that matters: it is necessary to be aware of the procedures governing on paper and in practice.

   Foreign investment in China exceeds 100,000 million per year, a figure that confirms the global interest that exists in this market. However, not all investors succeed easily. It is essential to be adapted in each case to the investment vehicles that we may agree upon. The options are many, and we will study them in detail.

   Some of the topics covered in this subject are the following:

   LEGAL ASPECTS: CATALOG FOR THE GUIDANCE OF FOREIGN INVESTMENT INDUSTRIES. ESTABLISHMENT. WFOE / FICE. JOINT VENTURES. FIPE.

   CORPORATE AND CAPITAL ASPECTS: ARTICLES OF ASSOCIATION. CORPORATE STRUCTURE OF A CHINESE LIMITED COMPANY . COMPANY STAMPS AND THEIR PROPER USE. CAPITAL ASPECTS: INCORPORATION.

   OPERATIONAL AND CORPORATE TAXASPECTS: OPERATIONAL LOCATION. CUSTOMS ASPECTS. LABOR ASPECTS. PUBLIC PURCHASES IN CHINA. TAXATION IN CHINA AND ITS IMPACT ON THE IMPLEMENTATION STRATEGY.

   HONG KONG AND THE MORE EFFICIENT STRUCTURE OF THE INVESTMENT: FACTS & FIGURES. HONG KONG HOLDING COMPANY FOR A LIMITED COMPANY IN CHINA. CHINA-HONG KONG DOUBLE TAX AGREEMENT. CLOSER ECONOMIC PARTNERSHIP AGREEMENT.

4. ETHICS AND CORPORATE SOCIAL RESPONSIBILITY IN CHINA

   Corporate social responsibility is a fundamental aspect of the business and economic activity in the West. In the case of China, this discipline is gradually taking as a model, at times, the good practices that govern in America or Europe, and is also, increasingly beginning initiatives of its own.

   However, there is still much to be done in this disciplines which covers internal and external areas of the company, the social and environmental areas. The reports on corporate social responsibility are still few in the Chinese business universe, but more and more companies are committed to publish them as we will see in this subject. The ethics of business in China will also be analyzed with special diligence.

   Some of the topics covered in this subject are the following:

   CHINA, THE WINNER OF GLOBALIZATION: MAIN AGENTS OF CORPORATE SOCIAL RESPONSIBILITY. DOING BUSINESS IN CHINA FROM THE POINT OF VIEW OF CSR. OVERVIEW OF THE ECONOMIC, SOCIAL AND BUSINESS REALITY TODAY.

   THE LARGE IMBALANCES IN THE CHINESE DEVELOPMENT: THE SITUATION OF THE GOVERNANCE IN CHINA. SOCIO-ECONOMIC INEQUALITIES. THE OTHER SIDE OF THE CHINESE DEVELOPMENT. ENVIRONMENTAL BALANCE. INTERNATIONAL COOPERATION IN CSR.

   CHINA AS A GLOBAL FACTORY: GUIDELINES FOR FOREIGN INVESTMENT FROM THE POINT OF VIEW OF CSR. MANUFACTURING IN CHINA AND HUMAN RESOURCES. THE CHALLENGE OF THE SUPPLY CHAIN TO THE CSR. BUSINESS CASES AND GOOD PRACTICES.

   CHINA AS A GLOBAL MARKET: THE GLOBAL TRADING PATTERN OF CHINA. FOREIGN FINANCIAL INVESTMENT. GLOBAL ENERGY STRATEGY. THE AGENDA OF CSR IN CHINA.

5. CASES OF SUCCESS AND OF FAILURES IN BUSINESS WITH CHINA

   It is good to learn from the successes and mistakes of others who have started business and relations with China to know what to do or what should be avoided. Each case is a unique story but the analysis of the cases of success and of failures of foreign entrepreneurs in China will bring us some keys of great interest.

   This subject also addresses the opposite experience: examples of how the Chinese investment is received abroad, and so this subject includes interviews with renowned experts and authorities. No doubt their opinions and experiences also constitute an asset of great value.

   Some of the topics covered in this subject are the following:

   THE PIONEERS OF THE CONTEMPORARY FOREIGN INVESTMENT IN CHINA: ENTREPRENEURS AND COMPANIES IN THE POST-MAO CHINA. THE CASE OF THE SPANISH MARCELO MUÑOZ.

   CASES OF SUCCESS AND OF FAILURES: THOSE WHO HAD AN IMMEDIATE SUCCESS. THOSE WHO HAVE NEEDED TIME, EFFORT AND MONEY. THOSE WHO FAIL OR HAVE FAILED.

   CHINESE COMPANIES’ INVESTMENT ABROAD. PARADIGMATIC CASES AND EXAMPLES OF SMALLER COMPANIES.INTERESTING INTERVIEWS. CHINESE EXPERTS GIVE THEIR OPINION. WESTERNS WITH EXPERIENCE IN CHINA. A CHAT WITH THE SPAIN’S AMBASSADOR IN CHINA.

BLOCK 3: CHINESE BUSINESS LAW AND FOREIGN.

1. INTRODUCTION TO THE LEGAL SYSTEM OF THE PEOPLE'S REPUBLIC OF CHINA

   The millennial and autocratic history of China caused the country to form a legal system away from foreign influences. The maoism abolished much of the traditional legal heritage and the deregulation was overcome little by little after the opening to capitalism. Currently, the legal Chinese’s outlook is already very comprehensive and covers all aspects of life in society.

   The aim of this subject is to study the legal system from its foundations, and above all, to analyze the legislation that affects businesses. The subject includes the fundamental Chinese law: the Constitution of the People's Republic, we will analyze the principles of commercial law and the regulations of interest to the business community.

   Some of the topics covered in this subject are the following:

   THE CONSTITUTION AND THE GENERAL LEGAL FRAMEWORK: INTRODUCTION TO THE CHINESE LEGAL SYSTEM. THE MAGNA CARTA. THE POLITICAL SYSTEM. THE JUDICIAL SYSTEM.

   FOUNDATIONS OF BUSINESS LAW IN CHINA: PRINCIPLES FOR BUSINESS LAWS. LISTING AND CLASSIFICATION OF THE MOST IMPORTANT RULES. HOW TO INTERPRET THE LAW.

   LAWS AND REGULATIONS RELATED TO LABOR. FOREIGN RESIDENTS IN CHINA. LABOR LAW. LABOR CONTRACTS IN CHINA. SOCIAL SECURITY LAW. TRADE UNION RIGHTS AND SOCIAL AGENTS.

   CRIMINAL LAW: OVERVIEW OF THE CHINESE SYSTEM OF PENALTIES. OFFENSES IN THE BUSINESS FIELD. OFFENSES IN THE LABOR FIELD.

2. FINANCIAL, ACCOUNTING AND TAX RULES IN CHINA

   This subject is designed to study the economic-administrative area of the company, a key issue in the development of the business. The objective is to understand the operation of issues such as financial diagnostics, treasury management, the company valuation, the management control and the accounting and tax principles that apply in the country.

   For its part, the banking system deserves a careful analysis. The large banks in China are public, although their operation and system is more and more similar to entities operating in Europe or North America. However, banking in China maintains a dual role: strategic support for the public sector, and, increasingly, for private businesses.

   Some of the topics covered in this subject are the following:

   THE BANKING AND FINANCIAL SYSTEM IN CHINA: BANKS AND THEIR REGULATION. CONTROL SYSTEMS OF FLOWS OF FOREIGN EXCHANGE. THE RMB IN INTERNATIONAL MARKETS. STOCK EXCHANGE. THE INSURANCE SECTOR.

   BUSINESS FINANCE: INTRODUCTION TO ‘FAPIAO’ AND THE CORPORATE TAX. LOCAL PRACTICES FOR MANAGING THE CASH FLOW FINANCING TO THE PRIVATE COMPANY. RESERVES AND OWN FUNDS. TAX DEDUCTIONS, FINANCIAL ASSSITANCE AND TAX INCENTIVES.

   ACCOUNTING BASIS: UNIVERSAL AND OWN STANDARDS . THE HISTORY OF ACCOUNTING AND DEVELOPMENT IN CHINA. CHINESE ACCOUNTING PRINCIPLES. ACCOUNTING OF THE COST OF GOODS SOLD. VOUCHERS AND ACCOUNTING BOOKS. THE ROLE OF THE CERTIFIED PUBLIC ACCOUNTANTS.

   THE CHINESE TAX SYSTEM APPLIED IN THE COMPANY: INTRODUCTION TO THE CHINESE TAX LAW THE MAIN CHINESE TAXES . THE TAX BENEFITS SYSTEM TO EXPORT. RULES FOR THE REGULATION OF TRANSFER PRICING AND INTER-PARTS OPERATIONS. FISCAL ACCOUNTING AND MAIN OBLIGATIONS FOR BUSINESSES.

3. INDUSTRIAL AND INTELLECTUAL PROPERTY RIGHTS IN CHINA

   The industrial property, as set of rights over an invention, patent or design, and intellectual property, such as the protection of the interests of creators, are two fundamental aspects of the legality of business which, in China, there is a need to review with due care. In this course you will see all legal and technical aspects relating to the industrial and intellectual property. Both the theoretical and the practice will be discussed.

   The experts confirm that today it is possible to protect industrial and intellectual property in China, although it is no easy task because it requires patience, dedication and investment. The Asian colossus has advanced much in this area, especially since 2001, the year in which it joined the World Trade Organization. The State takes very seriously this issue and the legislation is already at the level of the western countries.

   Some of the topics covered in this subject are the following:

   TERRITORIALITY OFINTELLECTUAL AND INDUSTRIAL PROPERTY RIGHTS: PATENTS. BRANDS. TRADE NAMES. INDUSTRIAL DESIGNS. INTEGRATED CIRCUITS. DIFFERENCES BETWEEN PATENTS AND UTILITY MODELS. PROTECTION AGAINST UNFAIR COMPETITION.

   PROTECTION OF THE INDUSTRIAL AND INTELLECTUAL PROPERTY RIGHTS IN CHINA HISTORY OF THE RULES. THE CHINESE JUDICIAL SYSTEM REGARDING PROTECTION. ADMINISTRATIVE CHANNELS.

   PATENTS AND TRADEMARKS REGISTRATION . PROTECTION MEASURES. APPELATIONS OF ORIGIN. COPYRIGHT ON-LINE INTELLECTUAL PROPERTY.

   TECHNOLOGY TRANSFER IN CHINA. MODALITIES. TECHNOLOGY TRANSFER: CONCEPT AND CONTRACT. THE HIRING PROCESS.

4. THE IMPORT AND EXPORT CHALLENGES IN CHINA

   China is the largest trading power in the world: it exports and imports more products than any other country in the world. The Middle Kingdom is already the largest trading partner or one of the main trading partners in many countries in Latin America and in the rest of the world. China is the largest world’s ‘factory’,which is why it exports vast amounts of products.

   In spite of that, China does not remain viable thanks to only export As the largest market in the world, the country also needs to import goods from all over the world to maintain its level of consumption and investment. Due to this fact, the opportunities to import and export in the country are enormous. In this subject we will learn how to take advantage of this potential by observing the regulations and practices that apply in all phases of the trading internationalization.

   Some of the topics covered in this subject are the following:

   INTRODUCTION TO THE FOREIGN TRADE OF CHINA: ORGANIZATIONS AND FREE TRADE AGREEMENTS IN WHICH CHINA IS INVOLVED. RISKS AND BARRIERS IN INTERNATIONAL TRADE WITH CHINA. INFORMATION ON FOREIGN MARKETS. CHINESE TRADE AGENCIES.

   IMPORTS FROM CHINA, HONG KONG AND MACAO: SELECTION OF THE SUPPLIER. DUE DILIGENCE. PROCEDURES AND DOCUMENTATION. INSPECTIONS OF THE GOODS.

   EXPORTS TO CHINA, HONG KONG AND MACAO: THE COMPANY BEFORE THE INTERNATIONALIZATION. SEARCH FOR THE MARKET. THE FOUR ‘Ps’ OF MARKETING. CUSTOMS FORMALITIES. TRANSPORT. PRODUCT’S INTRODUCTIONMARKETING CHANNELS IN CHINA. IMPORTERS. DISTRIBUTORS. RETAIL. E-COMMERCE.

5. ASPECTS OF INTEREST IN THE TRANSPORT AND LOGISTICS OF CHINA

   Foreign trade requires from logistics and transport to carry out its tasks both in the case of export and import. In the case of China this aspect is very relevant given its distance from Latin America and Europe, and the complexity and size of the country. This subject includes lessons on the access to ports or the treatment of goods.

   We will pay attention to all legal and technical aspects that need to be carried out in transport and logistics operations such as taxes, insurance, contracts and payment methods. This area is complex and multidisciplinary, therefore, it will be studied in depth.

   Some of the topics covered in this subject are the following:

   INTERNATIONAL TRANSPORT: THE IMPORTANCE OF THE DIFFERENT TYPES OF TRANSPORT. TRANSPORT CLASSIFICATION.

   INCOTERMS. INTERNATIONAL CHAMBER OF COMMERCE OF PARIS. LISTING.

   INTERNATIONAL HIRING AND INSURANCES. PECULIARITIES OF THE INTERNATIONAL LEGAL ENVIRONMENT. MOST COMMON CONTRACTS USED IN INTERNATIONAL TRADE. CLAUSES. AGREEMENTS. METHODS FOR EXCHANGE RISK COVER . RECIPROCAL INTEREST ADJUSTMENT CONTRACT.

   PAYMENT FORMS. GENERAL CHARACTERISTICS. CHINA’S SPECIFICATIONS.

   TRANSPORT AND LOGISTICS MEANS: THE MARITIME TRANSPORT SECTOR AND INLAND WATERWAYS. AIR TRANSPORT. ROAD TRANSPORT. RAIL TRANSPORT.

BLOCK 4: CHINESE SPECIAL REGIONS AND SURRONDING COUNTRIES.

1. THE HONG KONG, MACAO AND TAIWAN TERRITORIES

   China comprises territorial entities such as provinces, autonomous regions and special administrative regions. Hong Kong and Macao respond precisely to this last category. The former British colony is a solid financial , industrial and commercial center as well as one of the most open cities in the international economy. It is considered, not in vain, as one of the best commercial entries to the Middle Kingdom. Macao is also an important city. Former Portuguese colony, it is a leading leisure and economic center.

   Taiwan, for its part, is considered by China and by the international community as a territory that belongs to the People's Republic, although, in practice, it acts as an independent actor on the international scene. Having a great power and being a big exporter, Taiwan is considered one of the Asian tigers.

   Some of the topics covered in this subject are the following:

   INTRODUCTION TO GREATER CHINA. DATA SHEETS. ANALYSIS.

   HONG KONG: FROM BRITISH SETTLEMENT TO FINANCIAL CENTER. THE HONG KONG’S TRADE BETWEEN CHINA AND THE WORLD. DEVELOPED ECONOMY AND SOCIETY. BUSINESS OPPORTUNITIES AND CASE STUDIES.

   MACAO: THE FIRST EUROPEAN SETTLEMENT IN CHINA. AN ECONOMY BASED ON TOURISM, GAME AND EVENTS. BUSINESS OPPORTUNITIES AND CASE STUDIES.

   TAIWAN: GEOGRAPHY, POPULATION AND RESOURCES. THE PARTICULAR STATUS OF THE ISLAND. ECONOMY, SOCIETY AND BUSINESS. BUSINESS OPPORTUNITIES AND CASE STUDIES.

2. JAPAN: TRADITION AND PROGRESS

   Japan is a great economic power, the third country that produces goods and services. Nation of long history and traditions, today is one of the most advanced States regarding technologically and socially . Its high level of life, its optimal social indicators and its role in industry and export make it one of the richest countries in the world. Japan maintains fluid trade and investment relations with China, Asia and the West. Nevertheless, it is one of the most important players on the international economic scene.

   In this subject, you will study your geographical, political, economic and social realities. An emphasis is made in the economic and business outlook, observing the business opportunities offered by the country and the way Japanese citizens work with Westerners.

   Some of the topics covered in this subject are the following:

   REALITIES AND GENERAL ASPECTS OF JAPAN: GEOGRAPHY AND DEMOGRAPHY. THE POLITICAL LIFE. SOCIETY, VALUES, EDUCATION AND HEALTH. HISTORICAL NOTE. INTERNATIONAL RELATIONS.

   BUSINESS CULTURE AND WORLD VIEW. THE PERCEPTION OF JAPAN ABROAD AND VICE VERSA. THE CULTURAL BASE. FINE ARTS, GASTRONOMY AND FOLKLORE. THE MODERN CULTURE. BRIEF INTRODUCTION TO THE JAPANESE LANGUAGE.

   ECONOMY AND PRODUCTIVE SECTORS: THE JAPANESE ECONOMIC MIRACLE OF THE 20TH CENTURY. THE ECONOMY’S WILL TO SUCCEED. MACROECONOMIC INDICATORS. PRODUCTIVE STRUCTURE. FUTURE PREDICTIONS.

   OPPORTUNITIES AND WAYS OF DOING BUSINESS: MACROECONOMICS’ GENERAL OUTLOOK. JAPAN: WHAT TO BUY AND WHAT TO SELL PRODUCTIVE SECTORS WITH THE GREATEST POTENTIAL. INTERCULTURAL AND HUMAN RESOURCES MANAGEMENT

   HOW TO ACCESS TO THE JAPANESE MARKET: MARKET OPENING AND FACILITIES TO ENTER THE MARKET. OBSTACLES AND BARRIERS TO ENTER THE MARKET. MARKET RESEARCH AND MARKETING. PROTOCOL, USES AND HABITS IN THE BUSINESS FIELD. IMPORTANCE OF JAPANESE CULTURE AND SOCIETY IN THE BUSINESS.

3. SOUTH KOREA: DEVELOPMENT MODEL

   South Korea has the third largest GDP in East Asia, after China and Japan. And although it is a much more small nation in the economic and demographic compared to the surrounding countries, its commercial importance and role in the world is greater every day. Being the eighth export power, its large business conglomerates are leaders or, at least, major players in high value-added sectors.

   South Korea is, therefore, an open economy, diversified and very well connected with the rest of the world. And as in the case of Japan, we will also take a look at all areas of interest, paying special attention to the economic-business. The Middle Kingdom is the great protagonist of the Far East but South Korea is a good example of how Asia is much more than China.

   Some of the topics covered in this subject are the following:

   SOUTH KOREA GENERALITIES: GEOGRAPHY AND DEMOGRAPHY. THE POLITICAL LIFE. SOCIETY, VALUES, EDUCATION AND HEALTH. HISTORICAL EVOLUTION AND FUTURE PREDICTIONS. THE SOUTH KOREA'S ROLE IN THE WORLD.

   BUSINESS CULTURE AND WORLD VIEW. PERCEPTIONS, STEREOTYPES AND PREJUDICES. CONFUCIANISM AND OTHER TRADITIONS. THE VALUES OF SOUTH KOREA. FINE ARTS, GASTRONOMY AND FOLKLORE. THE MODERN CULTURE: THE K-POP AND MUCH MORE. INTRODUCTION TO THE KOREAN LANGUAGE.

   ECONOMY AND PRODUCTIVE SECTORS: THE ECONOMIC MIRACLE OF THE HAN RIVER. THE SOUTH KOREAN ECONOMY’S WILL TO SUCCEED. MACROECONOMIC INDICATORS. PRODUCTIVE STRUCTURE. FUTURE PREDICTIONS.

   OPPORTUNITIES AND WAYS OF DOING BUSINESS: MACROECONOMICS’ GENERAL OUTLOOK. SWOT ANALYSIS OF THE MARKET IN SOUTH KOREA. PRODUCTIVE SECTORS WITH THE GREATEST POTENTIAL. SOUTH KOREA: AN ASIAN BRIDGE TO LATIN AMERICA. INTERCULTURAL AND HUMAN RESOURCES MANAGEMENT

   HOW TO ACCESS TO THE SOUTH KOREAN MARKET: MARKET OPENING AND FACILITIES TO ENTER THE MARKET. OBSTACLES AND BARRIERS TO ENTER THE MARKET. MARKET RESEARCH AND MARKETING. PROTOCOL, USES AND HABITS IN THE BUSINESS FIELD.

4. THE EMERGING COUNTRIES OF SOUTH-EAST ASIA

   It is also interesting to analyze other markets in addition to China, Japan and South Korea. Countries such as Indonesia, with more than 230 million inhabitants, are leading demographic and economic powers. The Philippines is also a relevant and emerging nation, and in the same way one has to pay attention to the countries of Indochina: Vietnam, Thailand, Cambodia, Malaysia... among others.

   Singapore deserves a special mention, it is one of the most advanced economies of the world, closely linked economically and commercially to China, and whose inhabitants are in large part Chinese: Mandarin Chinese is the official language in the country. Invest in Singapore is a safe value: we will explain why.

   Some of the topics covered in this subject are the following:

   INTRODUCTION TO SOUTHEAST ASIA: HUMAN GEOGRAPHY. HISTORICAL OUTLINE. COMPARED ECONOMY . REGIONALISM. THE ASSOCIATION OF SOUTHEAST ASIAN NATIONS (ASAN). OTHER RELEVANT ORGANIZATIONS.

   INDONESIA, THE FOURTH MOST POPULATED COUNTRY IN THE WORLD: GENERAL DESCRIPTION AND KEYS OF THE COUNTRY. ECONOMY, TRADE AND RELATIONS WITH CHINA. BUSINESS OPPORTUNITIES AND CASE STUDIES.

   OTHER COUNTRIES OF THE REGION: SINGAPORE, THE IMPORTANCE OF A CITY-STATE. THAILAND, A NEW INDUSTRIALIZED ECONOMY. THE PHILIPPINES, BORDER ARCHIPELAGO. MALAYSIA AND BRUNEI. VIETNAM, LAOS, CAMBODIA AND BURMA.

BLOCK 5: SCIENTIFIC RESERACH METHODS AND FINAL PROJECT.

1. SCIENTIFIC RESEARCH METHODOLOGY

   This subject familiarizes the student with the scientific context of research and its conceptual and methodological requirements. The different stages of a research process are presented, by favoring the development of abilities and skills in the methodological design of the final project, as well as in the report or research report development.

   Some of the topics covered in this subject are the following:

   EPISTEMOLOGICAL ASPECTS OF THE SCIENTIFIC RESEARCH WHAT IS THE EPISTEMOLOGY? WHAT IS A PARADIGM? KNOWLEDGE AND SCIENCE. POSITIVE EMPIRICAL CONCEPTION. HERMENEUTIC OR INTERPRETIVE CONCEPTION. POIESIS AND PRAXIS: A KEY IN UNDERSTANDING THE PARADIGMS.

   SCIENTIFIC RESEARCH PROCESS STAGES.

   HOW TO START AN INVESTIGATION? THE PROJECT: STARTING POINT: CHOOSING A TOPIC. POSING THE PROBLEM. POSING THE RESEARCH QUESTIONS. DEFINITION OF THE OBJECTIVES. ELABORATION OF HYPOTHESES. JUSTIFICATION OF THE RESEARCH. DEFINITION OF THE TITLE.

   DESIGN OF THE METHODOLOGICAL STRATEGY. DEFINITION OF THE TYPE OF RESEARCH DESIGN. CLASSIFICATION OF THE VARIABLES. OPERATIONAL DEFINITION OF THE VARIABLE. SAMPLING. DATA COLLECTION TECHNIQUES AND TOOLS. PARTICIPANT OBSERVATION. NOMINAL GROUP. DELPHI TECHNIQUE. INTERVIEW IN DETAIL. DISCUSSION GROUPS. LIFE HISTORY. PROCEDURES FOR THE DATA ANALYSIS. QUALITATIVE DATA ANALYSIS. CONTENT ANALYSIS. DISCOURSE ANALYSIS .

   RESEARCH REPORT. PARTS OF A WRITTEN RESEARCH REPORT. FORMAL ASPECTS IN DEVELOPING SCIENTIFIC PROJECTS. WRITING TEXTS’ COMPOSITION : THE WRITING PROCESS. TEXTUAL ISSUES. BASIC TEXTUAL PROPERTIES. INTERNATIONAL REGULATIONS ON BIBLIOGRAPHIC CITATIONS. GENERAL REGULATIONS FOR CITATIONS IN THE TEXT. BIBLIOGRAPHICAL REFERENCES AT THE END OF THE TEXT. SOME CRITERIA TO SELF-ASSESS A RESEARCH REPORT.

2. FINAL PROJECT

   Although in the MNCAP’s introduction this block is the last one, it is proposed to start in the concrete development of the Final Project once the subjects above have been studied and evaluated, according to the training itinerary described in the Virtual Campus (approximately 2/3 [66%]). This includes the subject of research methodology, which is key as a tool for the development of the Final Project.

   The procedure for the Final Project’s development, from start to finish, is described in the Final Project Rules, accessible from the Virtual Campus. These Rules, structured in three phases, with their corresponding steps, are the guide to be followed by the students in order to develop their Final Project in a satisfactory manner.

   Throughout the whole process, the student can rely on the advice of academic staff, and on a director of FP, who is an expert in the object of study.

Note: The contents of the academic program may be subject to slight modifications, depending on the updates or the improvements made.